Lead Gen Google Ads

When it comes to generating leads on a consistent basis Google is king hands down, and we know how to serve them well. Successful digital marketing begins with a full set up on your campaigns and integrating scaleable systems. We combine data-driven analytical solutions with creative services to achieve fruitful Google Ads PPC campaigns. Our focus is getting you results.

Generate MOre Leads With Google Ads

Precision Targeting

With Google Ads, businesses can target potential customers based on keywords, demographics, location, and more. This ensures that ads are only shown to people who are most likely to be interested in the product or service being offered.

Immediate Results

Google Ads can generate leads and traffic to a website almost immediately. By targeting those people searching for your services, we can send them straight to your website where they will contact you for immediate results

Highly Scaleable

Google Ads is highly scalable because it offers a broad audience reach, flexible budgeting, multiple ad formats, advanced targeting options, and real-time performance tracking. This makes it possible to scale campaigns as your business grows.

Laser Targeted Advertising Campaigns

We believe that generating new leads is just the first step in the marketing process. Once we generate new leads for your business, we work with you to develop effective strategies to nurture those leads and convert them into loyal customers. Our goal is to help you build a strong pipeline of leads that will fuel the growth of your business for years to come.

We leverage the latest techniques and strategies to optimise campaigns and maximise your marketing return. Whether it's through Google Ads, Meta Ads, or other channels, we use a data-driven approach to constantly refine our campaigns and improve their performance.

  • Generate new leads through targeted campaigns..
  • Lead capture forms, nurturing strategies, and landing page design.
  • We prioritise communication and collaboration with our clients..
  • Regularly tracks performance and optimises campaigns.
  • CRM integration for better work flow.
  • Automated follow up and SMS + E-mail alerts.

People Are Looking For you - Let’s Make Sure they Can Find you

Certified Google Partner for Google Ads Management

A Certified Google Partner for Google Ads Management is a digital marketing agency or individual that has been certified by Google to manage Google Ads campaigns on behalf of clients. To become a Certified Google Partner, the agency or individual must pass several Google Ads certification exams and demonstrate proficiency in managing Google Ads campaigns.

By partnering with a Certified Google Partner for Google Ads Management, clients can expect to receive expert guidance and support in developing and implementing effective Google Ads campaigns. Certified Partners have access to advanced tools and resources from Google, enabling them to optimize campaigns for better performance and ROI.

Working with a Certified Google Partner can also help clients save time and money by avoiding common mistakes and inefficiencies in managing Google Ads campaigns. Partners are held to a high standard of quality and professionalism, ensuring that clients receive the best possible service.

  • Intelligent and sophisticated approach to Google Ads management

  • Fine-tuning and optimisation of campaigns for maximum ROI

  • Focus on serving your customers while we handle Google Ads management

  • Precisely-targeted campaign and ad group structure for cost-efficient results

  • Compelling ad creative and landing pages to encourage more conversions

  • Account settings and parameters are optimised to facilitate key objectives

  • Expertise and access to advanced tools and resources from Google

  • Certified Google Partner for Google Ads Management

  • Avoidance of common mistakes and inefficiencies in Google Ads management

  • Professional and high-quality service standards

Here’s how we work

  • To extract and distill keyword data and trends to best align with PPC (pay-per-click) objectives, you can follow these steps:

    Keyword research tools:

    We use Google Keyword Planner, to identify relevant keywords related to your business or industry. These tools provide data on search volume, competition, and other metrics that can help you identify keywords that are most likely to convert.

    Long-tail keywords:

    Long-tail keywords are longer and more specific phrases that people search for. They have lower search volume, but they are highly targeted and have a higher conversion rate. We can implement long-tail keywords in your PPC campaigns to target specific audiences. Long tail keywords are often over-looked and therefore provide low hanging fruit with lower competition, means lower cost per conversion.

    Analyze competitor keywords:

    We use tools like SEMrush or Ahrefs to analyze your competitors' keywords. By identifying keywords that they are targeting and use those to create your own keyword list. We can also identify gaps in their keyword strategy and use those gaps to your advantage.

    Focus on intent-based keywords:

    Instead of just targeting keywords that describe your products or services, focus on keywords that indicate intent. For example, if someone is searching for "best laptop for gaming," they are indicating that they are looking to buy a laptop for gaming. Use intent-based keywords in your PPC campaigns to target people who are more likely to convert has tremendouse benefits!

    The key to aligning keyword data and trends with PPC objectives is to focus on highly relevant and targeted keywords that have a higher likelihood of converting.

    We use keyword research tools, analyze competitor keywords, focus on intent-based keywords, and monitor keyword trends to create effective PPC campaigns.

  • We start with an audit your existing Google Ads account by looking at the following;

    Analyse Competitor Ads:

    Use tools like SEMrush or Spyfu to analyse your competitors' ads. This will give you insights into their ad copy, the keywords they are targeting, and their ad position. Analysing competitor ads can help you identify gaps in their strategy, areas where you can improve your own ads, and ways to differentiate yourself in the market.

    Review Ad Performance:

    Review the performance of your existing ads. Look at metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). Identify ads that are performing well and those that are not. Use this information to optimize your campaigns and improve your ad performance.

    Identify Keyword Opportunities:

    Identify new keywords to target in your PPC campaigns. Use keyword research tools like Google Keyword Planner or SEMrush to identify relevant keywords that are not currently being targeted by your competitors. This will give you a competitive edge and help you reach new audiences.

    Review Bidding Strategy:

    Review your bidding strategy and adjust it if necessary. Look at your ad position and adjust your bids to ensure that you are getting the best ROI for your campaigns. Use automated bidding strategies like Target CPA or Target ROAS to optimize your bidding strategy and improve your ad performance.

    Optimize Landing Pages:

    Optimize your landing pages to improve your ad performance. Make sure your landing pages are relevant to your ads and provide a clear call to action. Use A/B testing to identify the most effective landing pages and make adjustments as necessary.

    Overall, analyzing your PPC competitors and auditing your Google Ads account is an important step in optimizing your PPC campaigns. These are basic areas we start with to improve and optimise your campaigns, and stay ahead of the competition.

  • Create campaigns or optimise existing ones and tailor keyword targeting and ad creative. We start with these simple steps.

    Define Campaign Objectives:

    Define your campaign objectives based on your business goals. This will help you determine the best targeting and ad creative to use. For example, if your goal is to increase sales, your targeting and ad creative should focus on driving conversions.

    Conduct Keyword Research:

    Conduct keyword research to identify relevant keywords to target in your campaigns. Use tools like Google Keyword Planner or SEMrush to identify keywords with high search volume and low competition. Long-tail keywords to target specific audiences and improve your ad performance.

    Create Ad Groups:

    Create ad groups based on your keyword research. Group related keywords together and create ad copy that is relevant to each group.

    Optimise Ad Creative:

    Optimize your ad creative to improve your ad performance. Use attention-grabbing headlines, clear messaging, and relevant images or videos to engage your target audience. A/B testing is used to identify the most effective ad creative and make adjustments as necessary.

    Use Ad Extensions:

    Use ad extensions to provide additional information to your target audience. Ad extensions can include phone numbers, location information, and links to specific pages on your website. Ad extensions improve the relevance of your ads and increase your ad performance.

    Monitor Campaign Performance:

    Monitor the performance of your campaigns and make adjustments as necessary. Look at metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS).

    Adjust Bidding Strategy:

    Adjust your bidding strategy based on your campaign performance. Use automated bidding strategies like Target CPA or Target ROAS to optimise your bidding strategy and improve your ad performance.

    Overall, building campaigns or optimising existing ones requires careful planning and monitoring. We tailor your keyword targeting and ad creative, optimise your ad performance, and achieve your campaign objectives based on your business objectives and campaign goals.

  • To be effective we must monitor PPC campaigns, track metrics and KPIs, oversee performance, and communicate reporting deliverables.

    Define Metrics and KPIs:

    Define the metrics and KPIs (Key Performance Indicators) you will track to measure the success of your campaigns. Metrics can include click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). KPIs can be specific goals you want to achieve, like a certain number of conversions or a target ROAS.

    Set Up Conversion Tracking:

    Set up tracking for your campaigns to ensure that you are accurately measuring your metrics and KPIs. We use tools like Google Analytics or a third-party tracking platform to track conversions and other key metrics.

    Monitor Performance:

    We monitor the performance of your campaigns regularly. Look at your metrics and KPIs to see if you are on track to achieve your goals. We are always on the hunt for areas where we can improve your campaigns and make adjustments as necessary.

    Communicate Reporting Deliverables:

    Communicate your reporting deliverables to stakeholders. This can include regular reports on campaign performance, updates on changes to your campaigns, and recommendations for optimising your campaigns. We use clear and concise language to communicate your findings and make sure that our business partners understand the results.

    Optimise Campaigns:

    Using the data we gather from tracking and monitoring to optimise your campaigns we make adjustments to your bidding strategy, ad creative, and targeting to improve your campaign performance.

    Stay Up-to-Date with Industry Trends:

    We stay up-to-date with industry trends and changes to ad platforms. This will help you identify new opportunities and stay ahead of the competition. We regularly attend industry conferences, read industry blogs and news sources, and participate in industry forums to stay informed.

    Effective monitoring of PPC campaigns requires regular tracking of metrics and KPIs, ongoing optimisation, and clear communication of reporting deliverables to achieve your campaign goals.

  • By constantly testing and optimising your PPC campaigns, we can improve performance and reach your goals faster. We di this in a few ways;

    Create Ad Variations:

    Create ad variations to test different ad creative. Test different headlines, descriptions, and images to see which ad creative performs best. A/B testing compares the performance of different ad variations.

    Rotate Ad Creative:

    Rotate your ad creative regularly to avoid ad fatigue. Ad fatigue can occur when your target audience sees the same ad creative repeatedly, which can lead to lower ad performance. By rotating your ad creative regularly to keep your ads fresh and engaging.

    Evaluate Landing Pages:

    We evaluate your landing pages to see if they are effectively converting your target audience. Make sure your landing pages are relevant to your ad creative and have a clear call-to-action.

    Test Different Landing Page Elements:

    We test different landing page elements to optimize your landing pages. Test different headlines, images, calls-to-action, and forms to see which elements perform best.

    Analytics & Data:

    We use Google analytics to track the performance of your ad creative and landing pages. Look at metrics like click-through rate (CTR), conversion rate, and bounce rate to identify areas of improvement. We use this information to optimise your campaigns and improve your ad performance.

    Overall, testing and optimising your PPC campaigns requires ongoing evaluation and adjustment. We experiment with ad creative, evaluate and optimize landing pages, and track and analyse performance to achieve your campaign goals.

FAQs

  • If you're a business owner or professional who doesn't have the time or expertise to manage your Google Ads campaigns, you may struggle to keep up with new features, updates, and best practices. Bidding on keywords can also be an exhaustive and confusing process. However, by partnering with our trusted PPC agency in Brisbane, you can eliminate the guesswork and focus on your core business.

    Our agency will take care of building, optimising, managing, and tracking your Google Ads account, ensuring that your campaigns deliver the best possible results. With our expertise and experience, we stay up-to-date with the latest industry trends and best practices to ensure that your campaigns are always at the forefront of performance.

    Working with our agency also ensures that you have access to the advanced tools and resources from Google. We will handle all the details of your Google Ads management, allowing you to concentrate on your business's core operations. Overall, partnering with our PPC agency is the best way to ensure the success of your Google Ads campaigns.

  • If you're struggling with low-quality scores for your keywords, there are several factors to consider. Google rates keyword quality based on a range of factors, including historic CTR, landing page quality, ad relevance, and geographic performance. Our team can help you identify bottlenecks that may be hindering your performance.

    To improve your quality scores, we begin by auditing your campaigns and analyzing contributing factors, such as ad relevance and landing page quality. Our team also ensures that your campaigns are structured optimally, with granular ad groups, relevant ads, and properly-structured campaigns. By leveraging quality score factors to your advantage, we can help improve the overall performance of your Google Ads or Google Maps Advertising campaigns.

    Overall, with our expertise and strategic approach, we can help you overcome low-quality scores and achieve better results with your Google Ads campaigns.

  • Performing Local SEO and developing landing pages can be effective strategies to improve Quality Score, lower Cost Per Click (CPC), and increase click-through rates (CTR) for Google Ads campaigns. By focusing on these areas, you can get more clicks with the same budget, creating more leads and sales.

    Local SEO involves optimising your website for local searches, such as by including location-specific keywords in your content and metadata. This can improve the relevance of your landing pages, making them more attractive to potential customers and increasing their likelihood of clicking through to your website. A higher CTR indicates to Google that your ads are more relevant to users, which can improve your Quality Score and reduce your CPC.

    Developing landing pages with high-quality content, relevant keywords, and clear calls-to-action (CTAs) can also improve Quality Score and CTR. Landing pages that are specific to each ad group can also help to increase relevance and drive higher conversion rates. By providing a seamless and user-friendly experience, businesses can improve their Quality Score, lower their CPC, and increase their return on investment (ROI).

    In addition to these strategies, website development can also be crucial for improving Quality Score and reducing CPC. Having a well-designed website that loads quickly, is mobile-friendly, and provides a positive user experience can all contribute to a higher Quality Score and lower CPC. This can help to make your Google Ads campaigns more effective and efficient, enabling you to get more clicks and conversions for your budget.

    Overall, by focusing on Local SEO, landing page development, and website design, businesses can improve their Quality Score and lower their CPC, creating more leads and sales for their Google Ads campaigns.

  • Investing in Google Ads PPC services for your Brisbane business can offer several unique advantages over other digital marketing channels. Here's why:

    Target specific keywords and reach users who are actively looking for your products or services. This means you can connect with potential customers who are already interested in what you offer, increasing your chances of generating leads and sales.

    Show up above the organic search results for your target keywords, giving you prime visibility and increasing your chances of being seen by potential customers.

    Set and adjust your advertising budget as needed, giving you complete control over your spending and allowing you to allocate resources where they will have the greatest impact.

    Gain valuable insights from performance metrics, audience data, and campaign data, enabling you to refine your approach and improve your results over time.

    Respond to campaign performance in real-time, making adjustments as needed to optimize your ROI and ensure that you are getting the most out of your investment.

    Outrank your top competitors and support other digital marketing channels like organic SEO, allowing you to build a comprehensive and effective online presence.

    Overall, Google Ads PPC services offer a powerful and flexible way to connect with potential customers, generate leads and sales, and outperform your competition. By working with our expert team, you can take full advantage of this platform and achieve better results from your digital marketing efforts.

  • If you're new to Google Ads advertising, it can be challenging to know if your campaigns are working effectively for your business. Without proper conversion tracking and analytics, it's difficult to measure the efficiency of your PPC ads.

    At Marketing NRG, we help define conversion goals for your account and implement the necessary tracking parameters to monitor performance. This allows us to track the results of your campaigns accurately and make data-driven decisions for optimization. Our team also provides regular progress reports and actively monitors, adjusts, and optimizes your account to ensure that it performs at its best.

    By working with us, you can have confidence that your PPC advertising is working for your business. We use data-driven strategies to maximize your ROI and ensure that your campaigns deliver measurable results. With our expertise and support, you can focus on growing your business while we handle the complexities of PPC advertising.

Are you ready to take your Marketing to the next level?

Our team of experts can help! Whether you need help with Google Ads, social media marketing, website design, or other digital marketing services, we've got you covered. More leads mean more customer and more sales, simple as that.

Jump on a call with us today to learn more about how we can help your business grow and succeed online. Let us help you develop a customised strategy that will deliver measurable results and drive growth for your business. Don't wait - contact us now to schedule a consultation and take the first step towards digital marketing success!